Shopify Services

I design and develop Shopify ecommerce websites that are refined, intuitive, and built to perform. My work focuses on improving how your store looks, feels, and functions - combining UX design, Shopify development, and ecommerce strategy to create a smoother path to purchase.

The goal is simple: reduce friction, improve clarity, and make it easier for customers to browse, understand your products, and buy with confidence.

Every project is tailored to your brand and audience, with a focus on practical improvements that strengthen your Shopify store in real use - not just how it looks.

Shopify Store Design & Development

New Shopify stores designed and built with clarity, structure and usability at the core.

I create stores that feel intuitive from the first interaction through to checkout - with careful attention to layout, flow and product presentation.

Includes:

  • Shopify store design & development
  • Mobile-first responsive design
  • Information architecture (navigation, collections, and site structure)
  • Product and collection setup and structure
  • Checkout setup and core Shopify configuration
  • SEO-friendly structure and on-page foundations

Shopify Experience Optimisation

For existing stores that need to perform better without a full rebuild.

This focuses on improving how customers move through your store - identifying friction points and refining key areas of the experience using both UX analysis and real user behaviour data.

Includes:

  • UX, navigation and overall purchase flow improvements focused on increasing conversion rate (CRO) and average order value (AOV)
  • Product page optimisation to improve clarity, trust, and conversion
  • Mobile shopping experience improvements
  • Layout and structure adjustments
  • Speed and performance optimisation
  • Analysis of customer behaviour using GA4, heatmaps and session recordings

Shopify Strategy & Audit

A focused review of your Shopify store with clear, actionable direction.

You’ll receive a structured breakdown of what’s working, what’s holding performance back, and what to improve first.

Includes:

  • Full walkthrough of your Shopify store
  • UX and customer journey review
  • Mobile and performance review
  • Conversion barriers and missed opportunities
  • Prioritised action plan for improvement

Shopify Setup & Integrations

Technical setup and ecommerce functionality so your store operates smoothly behind the scenes.

From core setup to more advanced systems, everything is configured correctly and built to support long-term use.

Includes:

  • Payment gateway setup and checkout configuration
  • Shopify app installation and integration
  • Subscription system setup
  • Delivery, pickup and fulfilment configuration
  • Domain and email setup
  • Core Shopify store configuration and launch readiness