Shopify websites built for clarity, usability and performance.
I help lifestyle and ecommerce brands improve how their Shopify stores look, feel and function through a combination of design, development and UX thinking.
The focus is always the same: creating a smoother, more intuitive experience for customers while ensuring the store is structured properly and built on a solid technical foundation.
Selected Work
A selection of Shopify design and ecommerce projects focused on improving usability, structure and the overall customer experience.
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Tara Gartlan, Ireland
Shopify redesign focused on mobile UX and product presentation for a luxury chocolate brand. Also included scheduled delivery and pickup setup alongside shipping integration to reduce friction and simplify fulfilment.
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Mike's Fancy Cheese
Shopify ecommerce build with improved product design, conversion-led layout and an enhanced shopping experience. Included upsell optimisation, scheduled delivery and pickup integration, and subscription setup via PayWhirl.
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The CARS Cafe, Dubai
Ecommerce website design and development with integrated car wash booking functionality, designed to make the booking process faster, clearer and easier to use.
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Le Patissier, Ireland
Shopify design and build with delivery and pickup scheduling, focused on improving product presentation, site structure and the overall ordering flow.
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Wild Earth Studio
Website redesign focused on improving navigation, refining layout and bringing key products and content into clearer focus for a more structured browsing experience.
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Younique Aesthetics
Shopify redesign focused on simplifying the browsing experience and improving mobile layout to make products easier to discover and explore.
"Sinead was such a pleasure to work with and would highly recommend anyone who needs help executing their vision because she will exceed your expectations!"
"It was clear from the beginning Sinead was enthusiastic and motivated to help grow our business. We were super impressed by her attention to detail and high standards with our website. She was devoted to our project, always on schedule, helping guide us when we needed it, which made for a fantastic collaborative effort overall."
"I’m so impressed with Sinead's attention to detail, work ethic and pursuit of client happiness. She brought a truly considered and organised approach into the launch of my website. While she is obviously a fantastic designer, Sinead gets things done on time and in a professional manner, making her a delight to work with."
"Sinead is a master of simple, stylish logos. I was drawn to her strong, feminine style and knew she would understand my vision. I’ve worked with Sinead on a number of projects including my beautiful foiled stationery and website. My clients can easily book their appointments online - saving me A LOT of time. Having Sinead as my designer has been the best investment I made on my business!"
Availability
Available in 2026 to work with brands worldwide.
Consultations available via video call by appointment.















